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Tenant satisfaction is one of the most important parts of being successful in the social housing industry, as it often leads to a higher CSAT (customer satisfaction score) which alone has numerous benefits outlined in some of our previous blogs. However, in order to ensure that your tenants are satisfied, active involvement from your organisation is necessary.
In the UK alone, the number of long-term vacant homes has risen by over 30,000 in the last 5 years. Although the worldwide pandemic has contributed to this statistic, it is continuing to grow at a staggering rate despite the recent slowdown in cases. While not apparent at first sight, the repercussions of this statistic are significant. From a societal standpoint, consequences range from an increased frequency in crime to decreased tax revenue and overall quality of public services.
As communication technology has transformed in the past several decades, consumers too have changed in the way they interact with businesses. While face-to-face communication is still one of the most prevalent forms of consumer-to-business interaction, newer forms of communication such as telephone, email, and website are quickly growing in popularity. Although making the effort to open new communication channels may seem like the obvious choice, many companies in recent times have been slow to adapt. As a result, customer experience has worsened, company reputations have declined, and more.
In the realm of marketing, personalisation is key. By tailoring your company’s products and services to the unique needs of your customers, better content will be developed, customer experience will be enhanced, and revenue will significantly increase. In order to do this, marketers require one important tool: data. But with big data becoming more and more prevalent in today’s digital society, marketers need a way to effectively organise such data into a coherent and comprehensible manner.
Without data, our awareness of issues regarding climate change would not exist. The same is true, however, in terms of finding solutions to address this situation. Data encourages action and change, and provides companies with an accurate, detailed, dependable, and secure foundation from which to efficiently approach net-zero. By focusing on creating a comprehensive data strategy that effectively aligns with your company’s net-zero goals, tremendous strides can be taken to create a more sustainable world.
It is important to distinguish between good and bad data. After all, if your company never realises that your data is of subpar quality, nothing would be done to address the issue. Bad data is data that is corrupted, poorly formatted, possesses duplicates, incomplete, or incorrect in some form or another. Good data, on the other hand, lack these qualities. Read more about Data Cleansing importance …
Customer dissatisfaction can often arise because of certain channel strategies that are being developed in silos. Thus, one solution that many companies have used to address this issue is known as the omni-channel approach. In this blog, we will discuss the benefits of the omni-channel strategy and how it can help your business to improve.
