In order to both acquire and retain customers, it is integral that businesses harness the insights of their customer data in order to make precise business decisions. This process is commonly regarded as data monetisation. In today’s society, however, possessing only one or two sources of revenue is sometimes not enough to support a fully fledged business. It is thus important that your business uses data analytics to expand its niche by providing new services, which will ultimately result in increased streams of revenue as well as funds. In this blog, we will discuss the importance of generating new revenue streams through data analytics and some steps you can take to perform this.